Trust and verification

How DealKoi's content and offer data are produced and reviewed

Last updated: 24 Jul 2026

This page explains where offer listings come from, what role AI plays in producing them, and how paid promotion relates to editorial review.

Where offers come from

Offer listings on DealKoi come from three sources: merchants submitting their own offers directly, an AI collector that finds candidate offers from public merchant channels, and corrections or edits made by DealKoi's review team.

AI's role

DealKoi is an AI-first product. AI is used to draft and extract offer candidates from public sources so reviewers can work faster — it does not decide what gets published. A human always reviews and approves an AI-drafted candidate before it appears as a live offer.

Paid promotion and editorial review

Merchants can pay to boost an offer's reach and placement (shown as "Featured" or "Sponsored", always labelled with an icon and word, never colour alone). Paid promotion changes visibility — it does not change or skip the review an offer must pass to be listed in the first place; the "Verified" badge reflects review outcome only, never payment.

Ongoing oversight

DealKoi's review team continues to check listed offers after publication, including through user reports (see our Corrections Policy).